Roots logo lockup over the blue session floor
01

The story

Roots films Asia's underground rappers in one-take sessions. Every artist performs in the same room, on the same floor.

One mic hangs over a floor covered in plants. Colored gels light the room. The camera rolls until the take lands. Then the artist sits for an interview and the crew cuts a promo.

The sessions are the start. Next come memberships that put every drop in front of members first, live shows with the roster, and series about how the music gets made.

02

The floor

Artist under the hanging mic on the blue session floor
Closeup of a performance under amber light
Plants and crew around the mic during a session
Danny Flame & Bbear on the session floor
Yung Chu$ at the mic under green light
Two artists performing together on the session floor